---
title: 'MMA Global Innovate: Joanna McFarland on the Future of Mobile'
description: >-
  In this MMA Global Innovate session, Joanna McFarland explored the way
  HopSkipDrive shapes the lives of underserved communities.
date: '2019-11-25'
author: Aylin Cook
category: Blog
tags:
  - Educational Outcomes
canonical_url: https://www.hopskipdrive.com/blog/joanna-mma-global-2019/
source: hopskipdrive
license: © 2026 HopSkipDrive. All rights reserved.
slug: joanna-mma-global-2019
id: 6BRZ8Lc5mgpsSH0UuENqrh
contentType: article
---

### View more related articles


- [View All](/blogs/) 

- [School Transportation Insights](/tags/school-transportation-insights/)
- [Company Updates](/tags/company-updates/)
- [Success Stories](/tags/success-stories/)
- [Product and Technology](/tags/product-and-technology/)
- [The CareDriver Community](/tags/the-caredriver-community/)
- [Public Policy](/tags/public-policy/)
- [Life at HopSkipDrive](/tags/life-at-hopskipdrive/)
HopSkipDrive Co-founder and CEO Joanna McFarland recently spoke at Mobile Marketing Association’s [MMA Global Innovate](https://www.mmaglobal.com/innovate2019/highlights). This conference brought together marketing thought leaders, tech experts, and creatives to explore the way mobile apps are changing marketing and our lives. 

### Imagining the future of a marketing in a mobile-connected world

In this session, Joanna, alongside Appolition Co-founder and Creative Director Dr. Kortney Ziegler and GiftAMeal Co-founder and CEO Andrew Glantz, explored the way mobile apps are shaping the daily lives of underserved communities to help children realize their full potential.

## Subscribe to our newsletter


- [SUBSCRIBE](#)