MMA Global Innovate: Joanna McFarland on the Future of Mobile
Written by Aylin Cook
HopSkipDrive Co-founder and CEO Joanna McFarland recently spoke at Mobile Marketing Association’s MMA Global Innovate. This conference brought together marketing thought leaders, tech experts, and creatives to explore the way mobile apps are changing marketing and our lives.
Imagining the future of a marketing in a mobile-connected world
In this session, Joanna, alongside Appolition Co-founder and Creative Director Dr. Kortney Ziegler and GiftAMeal Co-founder and CEO Andrew Glantz, explored the way mobile apps are shaping the daily lives of underserved communities to help children realize their full potential.